Target

Your website at the top in the search results? To be number one online, it is important that your website targets the audience you want to attract. After all, if you sell luxury office furniture, you are no good to a website that mainly targets keywords such as “cheap office chair at home”.  So think about what keywords you want to score on, so that you attract the right audience from the start. It’s better to have less visitors who feel appealed and spend more time on your website, than twice as many visitors who all leave within a minute.

Technical structure

There are fewer and fewer shortcuts you can take to be at the top in Google. Competition is high and spamming keywords alone will not get you there. If you want to be at the top of the search results, you will have to fight damn hard. But without a correct technical structure, your efforts are wasted. Search engines like Google like to index your website easily. It is important that the technical structure of your website is correct.

Speed

Make sure the pages of your website load quickly. Images are often guilty here. Beautiful, high-resolution images are very nice to see, but they also make your website slow. So only place them where they are relevant, and make sure the file format is as small as possible. It is not necessary to load an image of 3500 x 2000 pixels if it only appears in a size of 600 x 400 pixels.

Content, content, content

It is important that you continuously post new, valuable information on your website. Blogging can offer a solution here. It ensures that people (and search engines) see that your website is up to date. The more relevant information on your website, the higher the chance that you will come up in the search results, and the higher the chance that people will spend more time on your website.

When a search engine like Google notices that your information is valuable, because the user stays longer on your website, you will be rewarded by a higher ranking in the search results.

Hyperlinks

Hyperlinks are links to other webpages. Internal links refer to pages within your own website. These are (besides the links in the menus and footer) also links in your blogs. External links refer to other websites.

Internal links

Besides the fact that internal links help the user to navigate easily within your website, it is also easy for search engines to index your site. Internal links bring structure to your website. For both the user and the search engine, this makes your site more user-friendly and therefore more relevant.

Inbound links

Not only internal links are important. External links also add a lot of value for the user. If you are up for it, I can certainly recommend the concept of “link building”. A much used boost you can give to your website is to make sure that other websites link to yours. This increases the authority of your website considerably.

Conclusion

  • To score online with a website, you need to target the right search terms.
  • Make sure you have a good technical structure so that search engines can also “read” your website easily.
  • A faster website gives you a higher score in Google and people are less likely to leave.
  • Provide a lot of content on your website, but especially relevant content. A higher chance to appear in the search results, and people spend more time on your website.
  • Make navigating your website easy with internal links, and boost your reputation with inbound links.